Why your Facebook recommend score matters more than you think
Facebook replaced star ratings with a blunt question: do you recommend this business, yes or no? The resulting percentage sits on your page in front of your most local audience, and for community-driven businesses it can matter more than Google.
Why it bites
Recommendations surface inside the platform where neighbours ask "anyone know a good..?" every day. A 65 percent recommend score is not a middling grade; it reads as one in three customers advising against you. And because the question is binary, mildly disappointed customers who would have left three stars land in the No column with the furious ones.
What moves it
Volume is usually low compared with Google, so each response moves the needle visibly. That cuts both ways: a bad month shows quickly, but a deliberate push of honest requests to recent happy customers repairs faster than a Google average would.
Repairing a low score
- Reply to every negative recommendation visible on the page, briefly and warmly
- Fix the operational cause; the same complaint arriving monthly means process, not luck
- Ask satisfied customers at the natural high point, completion day, delivery day, to recommend you
- Keep posting genuinely local content; an active page invites current customers, a dormant one preserves the voices of past disputes
Treat the score as a monthly metric with an owner, not a fact of life.
MyView watches every mention of your brand and tells you what needs a reply.
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