Guides and articles
Practical reading on social listening, reviews and reputation for UK businesses. No fluff.
Local press monitoring: why it still matters in 2026
Local news outlets and their Facebook pages still shape town-level reputation and rank in search. How to monitor and build press relationships.
2026-04-01 · BeMySocial
Forums and niche communities: where your customers really talk
Specialist forums and hobbyist communities host the deepest brand conversations online. Finding yours and listening respectfully.
2026-03-27 · BeMySocial
Reputation metrics that deserve a slide in your monthly report
Beyond the star rating: the six reputation numbers worth tracking monthly and how to present them so decisions follow.
2026-03-25 · BeMySocial
Weekly digest or real-time alerts? Choosing your reporting rhythm
Digests build understanding; alerts drive action. How the two work together and what belongs in each.
2026-03-22 · BeMySocial
How AI classifies your brand mentions, and where it still goes wrong
Modern language models read mentions with near-human judgement. What the classification pipeline does and the failure modes to watch.
2026-03-19 · BeMySocial
Sarcasm, banter and British English: why sentiment analysis is hard here
UK English hides meaning under irony, understatement and football banter. What that does to sentiment tools and how tuned models cope.
2026-03-17 · BeMySocial
The real cost of ignoring reviews: what the numbers say
Unanswered reviews suppress conversion, feed churn and hand rivals your customers. The commercial arithmetic of silence.
2026-03-14 · BeMySocial
Building a response playbook your whole team can use
Consistent, fast review responses need a playbook: tone rules, scenarios, escalation triggers and ready phrases that do not sound canned.
2026-03-10 · BeMySocial
Response time: the reputation metric customers actually notice
Customers forgive problems; they remember waiting. Why median response time is the operational heart of reputation management.
2026-03-08 · BeMySocial
How reviews affect your Google rankings
Review volume, velocity, ratings and replies feed local search rankings. The mechanics of reviews as an SEO asset.
2026-03-05 · BeMySocial
Crisis communications basics for small businesses
You do not need a PR agency on retainer to handle a bad week. The small business crisis kit: roles, holding lines and channel priorities.
2026-03-01 · BeMySocial
Public reply or private message? Choosing the right channel for complaints
Some complaints need a public answer, others need a phone call. A simple decision framework for where to take each conversation.
2026-02-27 · BeMySocial