Guides and articles
Practical reading on social listening, reviews and reputation for UK businesses. No fluff.
How often should you actually check your brand mentions?
Daily, weekly or real time? Matching monitoring cadence to your business size, risk profile and capacity to respond.
2026-05-05 · BeMySocial
Setting up mention alerts your team will actually read
Alert fatigue kills monitoring programmes. How to design thresholds, routing and formats so alerts stay meaningful.
2026-05-04 · BeMySocial
Your first 30 days of social listening: what a baseline tells you
The first month of monitoring produces your reputation baseline: where you are talked about, how it leans, and what to fix first.
2026-04-29 · BeMySocial
Responding to criticism on Reddit without making it worse
Reddit rewards honesty and punishes PR speak. A field guide for businesses replying to critical threads, and knowing when not to.
2026-04-26 · BeMySocial
Bluesky for UK brands: what it is and whether to watch it
Bluesky's open network is small but influential, heavy on journalists and early adopters. Why monitoring it costs nothing and can pay early warnings.
2026-04-23 · BeMySocial
When a complaint goes viral: the first six hours
A practical playbook for the day a complaint about your business starts spreading: what to do, in order, and the mistakes that amplify it.
2026-04-20 · BeMySocial
Fake reviews: how to spot them and get them removed in the UK
Competitor sabotage, revenge reviews and bought praise: identifying fake reviews and the removal routes on Google and Trustpilot.
2026-04-18 · BeMySocial
The ASA rules every business posting reviews and ads should know
UK advertising rules cover your reviews, testimonials and social posts. The essentials on truthfulness, disclosure and incentives.
2026-04-16 · BeMySocial
Why 'no news' is not good news for your reputation
Silence about your brand online usually means invisibility, not satisfaction. What zero mentions actually signal and how to fix it.
2026-04-12 · BeMySocial
Turning positive mentions into marketing assets
Praise is perishable. How to capture, licence and reuse customer compliments across your site, socials and sales conversations.
2026-04-08 · BeMySocial
Staff on social media: advocacy, risk and a policy people can follow
Employees are your loudest channel and your least controlled one. A fair social media approach that encourages advocacy and contains risk.
2026-04-06 · BeMySocial
Competitor listening: learning from their complaints
Your competitors' reviews are free market research: their weaknesses are your pitch, their strengths are your roadmap.
2026-04-04 · BeMySocial