Guides and articles
Practical reading on social listening, reviews and reputation for UK businesses. No fluff.
Review gating: why filtering for happy customers backfires
Sending review invites only to satisfied customers breaches platform rules and consumer law, and it destroys the trust reviews exist to build.
2026-06-10 · BeMySocial
How UK broadband customers talk about their providers online
Broadband generates outage-driven mention spikes, forum-heavy discussion and switching-decision research. How ISPs should listen.
2026-06-09 · BeMySocial
Restaurants and cafes: a working system for TripAdvisor and Google reviews
Hospitality reviews arrive daily and photos travel. A practical review routine for restaurants, cafes and takeaways.
2026-06-04 · BeMySocial
Trades and construction: how reviews win the jobs word of mouth used to
For builders, plumbers and electricians, online reviews are the new recommendation. How to build a profile that wins quotes before you arrive.
2026-06-02 · BeMySocial
Ecommerce reviews: cutting refunds and chargebacks by listening earlier
Product reviews and social complaints tell ecommerce brands about sizing, delivery and description problems before the refund wave arrives.
2026-05-31 · BeMySocial
Clinics and healthcare: reputation rules are different here
Patient confidentiality changes everything about review responses. How clinics manage reputation without breaching trust or regulation.
2026-05-28 · BeMySocial
Estate agents: rebuilding trust in a distrusted sector
Estate agency starts from a trust deficit. Reviews, response habits and visible fairness are how local agents separate themselves.
2026-05-25 · BeMySocial
Hotels, B&Bs and holiday lets: reviews are the product
In accommodation, guests buy the reviews, not the room. Systems for volume, recency and recovery across OTAs, Google and TripAdvisor.
2026-05-22 · BeMySocial
Gyms and fitness studios: reputation between the January waves
Gyms live on retention, and reviews reveal why members leave. Listening for cancellation friction, class quality and community feel.
2026-05-19 · BeMySocial
Salons and aesthetics: managing reputation when results are personal
Beauty reviews are emotional and photographic. Handling disappointed clients, before-and-after content, and compliant monitoring.
2026-05-14 · BeMySocial
Solicitors and accountants: reputation for the referred-in client
Professional services clients arrive by referral, then verify online. What legal and accounting firms should listen for and how to respond within confidentiality.
2026-05-11 · BeMySocial
Events and venues: the reputation window before and after every date
Events get reviewed in bursts around each date. Managing the pre-event question wave, the post-event verdict, and the venue's long record.
2026-05-10 · BeMySocial