Trades and construction: how reviews win the jobs word of mouth used to
A decade ago trades lived on word of mouth. The recommendation still decides the job; it just happens on Google before you ever get the call.
What homeowners actually check
Name search, Google profile, star rating, newest review date, and then the worst reviews specifically, looking for two things: how bad is bad, and how did the trader respond. A measured reply to an unfair review reassures more than pages of praise, because hiring a trade is fundamentally a trust decision about what happens when plans slip.
Building the profile between jobs
- Ask on completion day, on site, by sending the direct link while satisfaction is highest
- Aim the ask at detail: "mention the job type and your area if you can", because "rewired our 1930s semi in Balby" sells to the next Balby semi owner in a way five bare stars cannot
- Photograph finished work and add it to the profile; visual proof compounds written proof
- Keep the trickle alive; a profile silent for eight months reads as a business that stopped
The disputes
Every trade eventually meets the unreasonable customer. Reply once, factually, without heat: scope, dates, what was offered. Then stop. Prospects reading the exchange are scoring temperament, and the calm answer wins the next job even when it cannot win the argument.
MyView watches every mention of your brand and tells you what needs a reply.
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